Online advertising is a very complicated endeavor. If you don’t know what you’re doing, you will be wasting your investments into it – time, money and resources. But if you do it right, the benefits you get from it can easily grow your online business to newer heights. There are dozens of ways on how to conduct online advertising. This is where a lot of internet marketers make a mistake. Either they choose the wrong advertising strategy or they use the right ones but they can’t follow through. The advertising strategy you choose will depend on the nature of the business you’re promoting. For instance, advertising on a social site rather than on an online directory is more effective for some types of businesses.
Here’s a short list of some of the best online advertising techniques. If you want results, especially if you are just starting out, these are the techniques you should be using.
1. Content advertising. This is the most common type of advertising. As the term implies, it’s a form of advertising that makes use of web content. This content can be in the form of articles, photos, multi-media, and videos. A very good example of this technique is article marketing wherein you write articles then feed them into online article directories. Other forms of content advertising include blogging, uploading videos into video-sharing sites, uploading photos into photo-sharing sites, press releases, and posting relevant comments in forums.
2. Link advertising. As the term suggests, this online advertising technique involves attracting potential visitors and customers using links. The most common forms of advertising under this technique are pay per click or PPC advertising, link exchanges, banner advertising, online classified ads, and submission of your site to link directories. Link advertising is more difficult than content advertising since it’s hard to attract clicks and visitors using just a link.
3. Viral advertising. In the world of offline marketing, this is referred to as word of mouth marketing. The concept behind this technique is to encourage people who knew of your site to recommend your site to their contacts. This creates a wave effect.
These are the most effective online advertising techniques. To maximize the traffic you drive towards your business website, you should use all three of them. Always remember that each technique is composed of several advertising strategies. This doesn’t mean necessarily mean you have to make use of all of these strategies. Just pick the ones that bring you the best results.